2FM Breakfast Show Campaign

2FM Breakfast Show Campaign

LCD was approached by RTÉ to conceive and produce a creative consumer advertising campaign for its National Radio Breakfast Show on 2FM. The campaign was rolled out across RTÉ’s media schedule throughout Ireland in print, social media and digital formats, including cinemagraphs.

Client: RTÉ
Discipline: Print • Digital

Concepts

Five initial concepts were presented to RTÉ, each responding to the fun, youthful and energetic feel that was outlined in the brief.

Photoshoot

Once the concept was decided, LCD travelled to Dublin with the fantastic photographer Alistair Veryard to art direct and shoot Doireann and Eoghan, the presenters of the 2FM Morning Show.

Development

We worked closely with RTÉ to bring the concept to life, adding some additional flying food (photographed separately), the strapline and broadcast information.

Final artwork

The final artwork was used across Ireland in print and digital media, and was subsequently animated for digital advertising spaces and social media.